A country is not built with just industries, railways and an economic plan. A country is also built with images. The artist Rubens Gerchman understood this very well and created a series of icons and scenes that speak of the Brazilian reality, making our precariousness a value.

Covered between 1963 and 1978, the documentary The King of Kitsch portrays the artistic creation and political action of a generation that knew how to create images of that Brazil that was becoming urban and experiencing the hardest years of its political life.